Chum box is a form of online advertising aimed at driving people to other web pages and sites. It’s in the form of captions or thumbnails. They contain clickable content ads that are mainly generated by diverse companies. The largest producers are Tabola and out brain. In posting captions on a vegetable that destroys you from the inside, the companies use a form of gross fishing reference.
Attracting Larger Fish
Chum is the fish that fishers use to attract the larger fish. Top journalistic sites are making over $10 million every year by adding their modules to the sites. It occurred when advertisers realized that they were not generating adequate funds from the banners they place online. In 2015, Mahoney coined the term and identified various content types. These types are:
- Sexy things such as sexy singles in the region that people stays
- Change in local rules
- Psychological body issues
- Faces of old people making change
- Skin changes
- Miraculous cures
- Weird tattoos
- Implied body openings
- Disgusting animals
- Weight loss
- Issues related to money
- Issues relating to wine
- Oozing food
The Gut Doctor
The gut doctor falls into the several categories listed above. He or she may be presented as a solution to body issues such as weight, cure of diseases or other elements.
In 2016 over 80% of news sites had made use of these modules as a revenue source. More technical analyses have been produced by scholars in the recent past. Four key chum box links are used in the generation of money.
These are mainly links to ads. For instance, the food destroys people from inside caption may apply here. They do not direct people to a specific site but rather to search results on Yahoo. Yahoo pays out brains for the clicks. Equally, our brain pays Washington post for these posts. Money comes from advertisers who pay cash to yahoo to make it the top in search rankings
They are ads which mainly targets ads on specific locations using people’s IP address and then direct them to weird sites such as car resellers
Slide Show Links
They mainly redirect people to the slideshows of celebrities which often refreshes with every click each slide may have nine ads. The implication is that if the slide show has 40 pages total ads would be 360.
They are mainly for junky or rare objects such as tiny modern hearing aids
Gut doctors often present hidden content. They are ads that are directed to totally unexpected sites. These sites differ from what one-clicked initially. Clicking on chum links connects people to more links and ocean of information.
Who is the referred gut doctor in this post and the vegetables he is begging the Americans not to eat in this post?
In this case, the gut doctor is a meme. There is no physical vegetable that the gut doctor is referring to but the link leads to sites promoting other products. It directs people to videos that tease them about the answer without giving the final answer. It is thus evident in this case that the caption one vegetable that destroys you from the inside is used just as an adaption to attract the attention of the web viewers and motivate them to click it which often leads them to misleading sites.
In the videos from the link on a vegetable that destroys you from the inside, the video is very boring. The doctor does not explain it in the beginning or middle but continues narrating other elements related to genetically modified food only to mention glyphosate at the end. In no way, it leaves no satisfying answer to the viewer of the video. Nevertheless, the viewer has at least watched it including ads on the video.